Sunday, September 4, 2011

Logo critiques

bd80081a7af87d2ecb725a0e02bf3a09_new+nfl+logo.JPG.jpg1. NFL Logo: I think this is a very solid version of the National Football League's logo. The most recent change that I am aware of was the lessening of the stars on the shield. I think this is a good move because it makes it a simpler image. With this simplified version, there are fewer similarities between the logo and the American flag, which results in better visibility, memorability, and universality because it may be less considered an American-only sport. 


saab_logo_1967_1974_small.jpg2. Saab Logo: This logo, similar to Apple's, contains an image of something that is not actually a product of the company's. It does, however, work well as a simple image that reminds the consumer of one of their slogans, "Born from jets." Also, it makes good use of the Usability-factor. The text is large enough and the image is simple enough that if it is shrunk down or blown up, there will be little difficulty understanding the meaning. Because of this, I think it is a strong logo.

MTV-Logo.jpg 3. MTV Logo: This is a logo that I believe is clearly targeted towards teens/young adults because of it's disorganized style. The background is a splatter of paint with objects such as a bottle popping out from behind it. The designers used a very bright and strong orange against the black and white background to make the brand really stand-out against the rest of the logo. While it is a good design, it has little usability if it were to be shrunken down for a business card or something of that nature- the details of the background would be completely lost.

poland-spring_logo.jpg4. Poland Spring Logo: While this logo uses a very appealing image to illustrate the freshness of their water, there is, I believe, far too much text. A full two lines of text that are written at the bottom would be completely lost if the logo were to be made smaller for a business card of flyer. This amount of text and complicated illustrations works against the product in terms of memorability. It does, however, have a certain level of timelessness. 


under-logo.jpg 5. Under Armor Logo: I think this company did a great job with their logo- it's simple, usable, easy to learn, and has meaning (the two curves make a U and an A). While it is not a terribly old company (1996), they have, as far as I know, kept the same logo for all of those years. I think this speaks well to the logo's durability, as it has also become an incredibly recognizable brand.

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