Questionnaire

1) What is your business?

Texting company

2) Describe your business in one sentence

Provides original texts and phrases to the customer

3) Who is your target audience?

Middle school through college students.

4) Who are your competitors?

Apple, Go Pro SMS

5) What makes them better/worse than your product/service?

More widely used and accepted as established organizations

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

8) How do you want your image to be seen in two years?

As a service that is used widely enough to be considered its own verb (i.e. google it/smart text them)

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

Owl because it's wise(cracking) and somewhat secretive, like the owl that only comes out at night

10) If your company/brand was a person, who would it be and why?

Benjamin Franklin. It puts together phrases in catchy and unique ways

11) If your company/brand was an object, what would it be?

A talk bubble

12) If your customer was a cartoon character, who would it be?

Cartman from South Park