Sunday, November 20, 2011
Screen Shot
Monday, November 7, 2011
Commercial Ideas
SmartText Commercial
1. Two students discussing how to get out of class. First says honesty works best and sends a text to the teacher saying he didn't do the didn't do the homework so he's going to stay home and work on it. Teacher marks him absent. Second sends a SmartText that says he's not feeling well but when he's up to it he'll send an email with it attached. Teacher responds with an accepting message.
2. Person driving a car really fast through traffic pulls up the app and quickly types in contact name and the type of text to send. Puts phone down and looks up and continues to swerve through traffic easily.
3. Hostage negotiator is stuck outside a building and expresses concern to another officer about how to get the hostages out of the building. He pulls out his phone and sends a SmartText of "kindness" to the criminal. When he receives it he just smiles and walks out of the building.
4. Two guys talking. One has his phone out and is complaining about how he doesn't know how to ask a girl out. The friend shows him SmartText app and walks him through how to do it. V.O. says slogan and text comes up on top of the guy and a girl sitting at a restaurant laughing and talking.
5. All text runs across to describe the App in "smarttext" phrases
1. Two students discussing how to get out of class. First says honesty works best and sends a text to the teacher saying he didn't do the didn't do the homework so he's going to stay home and work on it. Teacher marks him absent. Second sends a SmartText that says he's not feeling well but when he's up to it he'll send an email with it attached. Teacher responds with an accepting message.
2. Person driving a car really fast through traffic pulls up the app and quickly types in contact name and the type of text to send. Puts phone down and looks up and continues to swerve through traffic easily.
3. Hostage negotiator is stuck outside a building and expresses concern to another officer about how to get the hostages out of the building. He pulls out his phone and sends a SmartText of "kindness" to the criminal. When he receives it he just smiles and walks out of the building.
4. Two guys talking. One has his phone out and is complaining about how he doesn't know how to ask a girl out. The friend shows him SmartText app and walks him through how to do it. V.O. says slogan and text comes up on top of the guy and a girl sitting at a restaurant laughing and talking.
5. All text runs across to describe the App in "smarttext" phrases
Commercial Evaluations
Pepsi Commercial
This is a live-action commercial that is going for a sort of nostalgic-comedy tone. They are selling Pepsi, but make it unique by appearing to sell Coke. The target audience is very wide on this commercial. Perhaps an older crowd of both male and females, because it seems to take place in either a less-developed country or in a poorer neighborhood. The problem that the product is solving is thirst. The problem is addressed by the character drinking the Pepsi at the end, and I believe that it is successful because, although it is not too well-known, it does a great job of originality.
Pepsi Soccer Commercial
This is a live-action commercial that is both happy and comedic that is selling Pepsi. The target audience would be any soccer fans. The problem would be being too giving, and it talks about the problem by having the players all come past and grab the drinks while the man paying for them just nods. I think it is a good commercial because it shows plenty of the product and combines soccer and comedy all into the short video.
Pepsi Japan Soccer Team
This is a live-action commercial that combines cultural differences, soccer, and comedy all into one. The target audience is again soccer fans. The problem that is being addressed is a difficult play in soccer and/or cultural differences in Japan. These problems are addressed by putting a player in this position and having him learn from a past experience with the product. It's slightly less successful than the other commercials because it is somewhat reminiscent of the Joe Green Coke commercials. Also it may alienate any Japanese Pepsi-drinkers.
Pepsi music Commercial
This is another live-action commercial that has a nostalgic tone to it. The target audience is music fans. The problem that is addressed is which is better, Coke or Pepsi. And the problem is addressed by making the boy choose between the two sides of the street. There is an off-screen narrator for just a quick mention of the slogan. I think it is a good commercial because it suggests the importance of their product to the cultural world of America.
Coke GTA Commercial
This is an animated (computer animation) commercial that has a feel-good, comedic tone to it. The target audience is video-game fans, because it plays off of the video game Grand Theft Auto, which is generally considered violent. The product they are selling is CocaCola. The problem that the commercial is solving is that the world is too negative or violent, and it addresses this by having the main character walk around doing good deeds and making people happy. I think it's a successful commercial because it is very happy, and the song gets stuck in your head quite quickly, which will constantly remind you of Coke.
This is a live-action commercial that is going for a sort of nostalgic-comedy tone. They are selling Pepsi, but make it unique by appearing to sell Coke. The target audience is very wide on this commercial. Perhaps an older crowd of both male and females, because it seems to take place in either a less-developed country or in a poorer neighborhood. The problem that the product is solving is thirst. The problem is addressed by the character drinking the Pepsi at the end, and I believe that it is successful because, although it is not too well-known, it does a great job of originality.
Pepsi Soccer Commercial
This is a live-action commercial that is both happy and comedic that is selling Pepsi. The target audience would be any soccer fans. The problem would be being too giving, and it talks about the problem by having the players all come past and grab the drinks while the man paying for them just nods. I think it is a good commercial because it shows plenty of the product and combines soccer and comedy all into the short video.
Pepsi Japan Soccer Team
This is a live-action commercial that combines cultural differences, soccer, and comedy all into one. The target audience is again soccer fans. The problem that is being addressed is a difficult play in soccer and/or cultural differences in Japan. These problems are addressed by putting a player in this position and having him learn from a past experience with the product. It's slightly less successful than the other commercials because it is somewhat reminiscent of the Joe Green Coke commercials. Also it may alienate any Japanese Pepsi-drinkers.
Pepsi music Commercial
This is another live-action commercial that has a nostalgic tone to it. The target audience is music fans. The problem that is addressed is which is better, Coke or Pepsi. And the problem is addressed by making the boy choose between the two sides of the street. There is an off-screen narrator for just a quick mention of the slogan. I think it is a good commercial because it suggests the importance of their product to the cultural world of America.
Coke GTA Commercial
This is an animated (computer animation) commercial that has a feel-good, comedic tone to it. The target audience is video-game fans, because it plays off of the video game Grand Theft Auto, which is generally considered violent. The product they are selling is CocaCola. The problem that the commercial is solving is that the world is too negative or violent, and it addresses this by having the main character walk around doing good deeds and making people happy. I think it's a successful commercial because it is very happy, and the song gets stuck in your head quite quickly, which will constantly remind you of Coke.
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