Brochure

I kept the same background color and text as that of my business card to try and keep a consistency throughout all of my company's products. As for the layout I tried to use pictures wherever there was dead-space and I put in any information that seemed important about the company for promotional purposes (testimonials, intros, etc.) The most difficult part is trying to find ways of keeping the brochure interesting with such small amounts of space in each panel and so much information to include.

Letterhead

I started off with the bits of information that I knew would need to be included, such as my name, company name, and logo. Then I filled in the contact info as there was room for it and, because the majority of the letterheads that I have seen usually have the logo centered on the page (sometimes as a watermark), I decided to keep with this pattern as well.

Business Card Final

I knew the basic information that needed to be included so I placed that around the card as it fit. Then I wanted the logo to be centered so that it would be a recognizable business card, with my name being the second largest item on the page.

Business card sketches

I tried to pick colors that were simple, and lowered the opacity so that if there were some kind of reflective paper used for the card then that shine could be seen. For the logo, I simplified it from what was originally turned in from having "Smart Text" fully written out to now just the letters. As far as the layouts themselves go, I based the first few off of business cards I had seen in the past, and then tweaked those to try and create something original. It's possible that some of them are too plain or chaotic with their spacing, however.

Questionnaire

1) What is your business?

Texting company

2) Describe your business in one sentence

Provides original texts and phrases to the customer

3) Who is your target audience?

Middle school through college students.

4) Who are your competitors?

Apple, Go Pro SMS

5) What makes them better/worse than your product/service?

More widely used and accepted as established organizations

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

8) How do you want your image to be seen in two years?

As a service that is used widely enough to be considered its own verb (i.e. google it/smart text them)

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

Owl because it's wise(cracking) and somewhat secretive, like the owl that only comes out at night

10) If your company/brand was a person, who would it be and why?

Benjamin Franklin. It puts together phrases in catchy and unique ways

11) If your company/brand was an object, what would it be?

A talk bubble

12) If your customer was a cartoon character, who would it be?

Cartman from South Park

Lyrical Collage

For my collage I used the song lyrics "Take a red-eye flight to New Orleans, and the Greyhound bus back to Pennsylvania."I was trying to find a way of combining the two city skylines, but there was no visible difference when I put New Orleans architecture into Philadelphia. This is why I decided to take the approach of putting the New Orleans Saints" logo as though it was a part of the moon using the warp transform tool. After everything was put into place, the sky still looked very empty on the top left side. This is why I used the cloud filter to try and give it some activity. I think the most difficult part of this project was trying to get the color-tones of the bus to match the orange glow of the background photograph.

Photoshop